![]() SEP has backed leading software companies such as Azuga, Ceros, GoGuardian, MDSL, Social Chorus, Blackline, Talend, Kyriba and Buildium. SEP has a longstanding history of investing and partnering with founders and management teams to build growth leaders. ![]() The firm was founded in 2014 by an experienced team from Silver Lake Sumeru, a private equity fund started in 2007 within Silver Lake. The firm employs a growth-oriented partnership model with technology companies and typically invests $25-200 million per transaction. Sumeru Equity Partners (“SEP”) is a technology-focused growth capital firm that invests in companies across software, technology-enabled services and hardware. Learn more about Ceros at and follow them online SEP Founded in 2012, Ceros has offices in New York and London and is used by many of the world’s top brands. The Ceros Studio is the only platform of its kind with the ability to produce creative content experiences at scale. The acquisition follows more than 18 months of significant milestones for Ceros, including the January 2020 launch of its visual commenting tool, MarkUp, which recently reached 150,000 users the July 2020 announcement of $100 million in funding led by Sumeru Equity Partners and the groundbreaking Release 7 in November 2020.įor more information on Ceros, please visit .Ĭeros is a cloud-based experiential content creation platform that empowers marketers and designers to create rich, interactive content without code or traditional web development. With Avocode’s open design API, we are one step closer to a more connected, open and impactful design world for businesses and creatives everywhere.” “The world at large undervalues the importance of design and creativity, and Ceros is determined to change that. Removing barriers to unlock that creative potential is key,” Berg said. “Designers don’t think in file formats and code they think in creative and artistic ways. ![]() The company’s vision is to bring any such file - be it from Adobe, Canva, Sketch or somewhere else - into the Ceros Studio to create interactive, online content quickly and easily. I’m excited to see what comes next.”Ĭeros plans to build a roadmap that fully realizes the possibilities of the cross-platform movement of design files. This acquisition only further demonstrates that fact. “Getty is known for its creative and innovative approach to business and technology. ![]() “As both a customer and partner of Ceros, I am really pleased to see this move,” said Peter Orlowsky, senior vice president of strategic partnerships for Getty Images. Plans also include leveraging artificial intelligence and machine learning to remove laborious and repetitive tasks, all in pursuit of unlocking the creative potential of Ceros clients and the wider community. This opens up exciting possibilities for semi-autonomous, “headless” design, where content appears via API for display across devices. We can’t wait to see what amazing products we will create together.”Ĭeros is retaining and expanding the Avocode team members in Prague, many of whom will focus on leveraging the Open Design API to scale the Ceros Studio further, helping users increase time-to-value and reduce time-to-market.īy adding an open design API to its stack, Ceros is accelerating efforts to remove coding from the creative process. “Not only can we take our mission to the next level, but most importantly, both companies share the same values. Ceros is undeniably the right home and the best possible team to join,” he said. “We’re thrilled to join Ceros today and even more excited to be able to continue our joint mission to unlock design for everyone.
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